LeBron's Marketing Company Drops Johnny Manziel as Client

  • Cleveland Browns quarterback used LRMR for marketing deals
  • Manziel recently missed team meeting amid off-field tumult

LeBron James.

Photographer: Rocky W. Widner/Getty Images

LeBron James’s marketing company has dropped Cleveland Browns quarterback Johnny Manziel as a client after another off-field incident.

James and his associates at LRMR, the marketing company the Cavaliers All-Star started with longtime friends Maverick Carter, Rich Paul and Randy Mims, said they would continue to support and advise Manziel as a friend.
“Because Johnny needs to focus on personal growth, the next phase of his career and because LRMR continues to expand beyond marketing, we made the mutual decision that it was best to terminate our business relationship,” Carter said.

James previously had said he was concerned for Manziel, who has had a number of off-field incidents that at one point resulted in his losing his starting job. Manziel spent time during the off-season in a rehabilitation facility that specializes in alcohol and substance abuse. 

Cleveland.com first reported LRMR’s split with Manziel, who according to Browns owner Jimmy Haslam missed a medical treatment as part of a mandatory concussion protocol. Manziel, known as “Johnny Football” while at Texas A&M, signed with LRMR out of college in 2014.

James has a number of off-court business interests, including an equity stake in Blaze Pizza, a lifetime contract with Nike Inc., and a multimedia venture called Uninterrupted, which counts Warner Bros. Entertainment and Turner Sports as investors.

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