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Intel Makes Deals With ESPN, New Balance in New Markets Push

  • CEO Krzanich says new products necessary to fire up engineers
  • Customers can get more information about sports they watch

Intel Corp. Chief Executive Officer Brian Krzanich is talking sports in Las Vegas.

Krzanich, delivering the keynote speech Tuesday at the annual International Consumer Electronics Show in Las Vegas, announced tie-ups for the chipmaker with Walt Disney Co.’s ESPN, footwear maker New Balance and Red Bull’s media division.