Amazon to Sell Its Own Brand of Chips Next to Wipes, USB Cables

  • Recently acquired startup unveils new line of semiconductors
  • 'Alpine' products based on designs from U.K.'s ARM Holdings

Amazon.com Inc. is expanding the products it makes and sells under its own brand with a foray into chips for computers and gadgets, adding to a portfolio of products that includes baby wipes, USB cables and batteries.

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