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The Misfit Ray Is a Well-Designed Wearable and a New Step for Fossil

New management isn't changing the wearable maker's philosophy.
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Source: Misfit

Making wearables with distinctive designs is nothing new for Misfit, which made a splash last year with the Swarovski Shine, a major fashion collaboration. But the new Ray is a streamlined fitness tracker that shares the more restrained, minimal appeal of the original Misfit Shine, eschewing crystals for an elegant metal construction.

The Ray is a brushed aluminum cylinder 38 millimeters long and 12mm in diameter, coming in either black or rose gold finishes. There's a small, multicolored LED light at one end and an almost invisible Misfit "M" on the underside. Otherwise it's devoid of branding and has an almost totemic look. For a field in which so many devices are about colors and screens and additional features, the simplicity and cleanliness are intriguing.