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Can Uber and Lyft Untangle the CES Gridlock in Las Vegas?

The ride-hailing companies will try to solve the city's traffic problems during the Consumer Electronics Show by putting more cars on the road.

This week, Uber Technologies and Lyft will face their biggest test yet in Las Vegas. An influx of tech geeks will descend upon the city for the Consumer Electronics Show, the world's largest technology convention, creating a major challenge for the ride-hailing companies, which began operating in the city a few months ago.

CES 2016, which kicks off Jan. 6, will attract more than 170,000 people to mingle, make deals, and gawk at the latest gadgets. Las Vegas doesn't have enough hotels to accommodate everyone, let alone taxis or trams to shuttle them around efficiently. Throughout the week, the areas surrounding the convention centers, where the show is held, and the route to the airport will be almost perpetually gridlocked. Uber and Lyft say they can alleviate some of the pain.