From Ackman to Musk, Charity Giving Takes on Stock-Picking Feel

  • `Effective altruism' seeks to maximize returns from charity
  • Gates and Gross fans of a data-driven approach to giving

Elon Musk, chairman and chief executive officer of Tesla Motors.

Photographer: Daniel Acker/Bloomberg

When it comes to charity, some of the biggest names on Wall Street can be as hard-nosed about where they put their money as they are when investing.

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