Photographer: Matthew Healey/Bloomberg

Why Insurance Companies Care About Cranberries

  • Hancock agriculture unit sees adding to $2.5 billion in assets
  • Cranberry sector still reeling from 2013 record crop

With cranberry prices at the lowest in a half century, Nodji Van Wychen has been forced to cut back on fertilizer, staff and pollinating bees just to keep her farm going near Pittsville, Wisconsin. Other cranberry growers are finding it easier to sell the farm to John Hancock Life Insurance Co. and its ever-expanding agriculture group.

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