Wal-Mart Appoints Tony Rogers as U.S. Chief Marketing Officer

  • He will replace Stephen Quinn, who is retiring next month
  • Rogers currently oversees the retailer's marketing in China

Wal-Mart Stores Inc. named Tony Rogers to lead U.S. marketing for the world’s biggest retailer, replacing Stephen Quinn, who announced earlier this month he would be retiring.

Rogers will take over the new post in mid-January, the Bentonville, Arkansas-based company said today in a statement. Rogers has been at Wal-Mart for a decade and was most recently chief marketing officer for Wal-Mart in China. Before coming to Wal-Mart, he worked in marketing for PepsiCo Inc.’s Frito-Lay division. 

One of Rogers’s key challenges will be helping Wal-Mart attract higher-income shoppers -- a goal for the company at a time when it’s grappling with slow U.S. sales. Wal-Mart said in October that profit would fall as much as 12 percent next year, sending the shares on their biggest decline in 27 years. The company last revamped its logo and slogan “save money, live better” in 2008.

Wal-Mart has also brought in Michael Francis, Target Corp.’s former marketing chief, as a consultant, the company said earlier this month. Francis helped Target attract more aspirational customers with its designer collaborations.

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