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Apple CEO Tim Cook Finds Someone Like Him to Fill Deputy Role

  • Longtime deputy Jeff Williams steps into COO post Cook held
  • Moves strengthen management bench, highlight chipmaking
Bloomberg business news

Meet Tim Cook’s Tim Cook

One of the first phone calls Tim Cook made when he joined Apple Inc. in 1998 was to Jeff Williams, a colleague he worked with for more than a decade at International Business Machines Corp. Cook had recently joined Apple co-founder Steve Jobs’ effort to turn around the then-struggling company and invited Williams out to California for an interview.

"I stopped by here out of courtesy to him but I had no interest in joining Apple," Williams, 52, said in an interview with Bloomberg Businessweek last year. "Apple had just lost $1 billion."