Ikea CEO Sees Online Accounting for 10% of Revenue by 2020

  • E-commerce sales exceeded 1 billion euros last year, CEO says
  • Swedish retailer wants to expand web business into all markets

Ikea Buys Scottish Wind Farm

Photographer: Heidi Wideroe/Bloomberg News

Ikea Group, the Swedish furniture chain, is ramping up its e-commerce business and sees its website delivering 10 cents of every euro in revenue by 2020.

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