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One of the Hottest Toys These Holidays Was a Facebook Star First

Hasbro has an international hit that literally smacks you in the face.
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Source: Hasbro via Bloomberg

Getting hit in the face with a pie makes for a great Facebook video.

It’s that simple truth that’s helped turn Pie Face into one of the hottest board games this holiday season. In a world dominated by flashy digital entertainment, it’s analog and simple: Spin a wheel, turn a handle, get smashed in the face with whipped cream. In June, Hasbro bought the manufacturing and distribution rights for an undisclosed sum from the small U.K. toymaker Rocket Games, which first released the game in 2014.