Business travelers and tourists hopping across the European Union will no longer have to leave their subscriptions to services like Netflix Inc. or Sky Plc’s at home under EU proposals aimed at eroding barriers to digital content.
In the EU’s first legislative attack on a practice known as geo-blocking, customers should be allowed to continue watching their favorite shows wherever they travel in the 28-nation bloc, regardless of the country they’re in, according to European Commission plans unveiled Wednesday.