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LeBron James Signs Unprecedented Lifetime Contract With Nike

  • Deal could be worth $500 million, says sports agent David Falk
  • The four-time NBA MVP will rep Nike beyond his playing days
Bloomberg business news

Nike Signs Lifetime Deal With LeBron James

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LeBron James will be in the Nike stable for the rest of his basketball career -- and beyond.

The world’s largest sporting goods company Monday signed the four-time NBA MVP to an unprecedented lifetime contract. Terms of the deal weren’t released, but sports agent David Falk, who represented Michael Jordan for most of his playing career, estimated its value at $400 million to $500 million. A source close to James who is familiar with the contract said it is "significantly higher."