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Facebook Falls Back in War on YouTube

YouTube accounts for a bigger percentage of U.S. bandwidth than it did a year ago, while Facebook’s share has dropped.
New Mobile Technology
Photographer: Bloomberg/Bloomberg

Over the past year or so, Facebook has made increasingly aggressive attempts to chip away at YouTube’s dominance in the world of short Internet videos. It hasn’t made a dent yet, according to one key measure.

Sandvine, a networking company that reports on which services use the most bandwidth, just published its most recent numbers. YouTube’s share of U.S. Internet activity grew to 17.9 percent, up from 14 percent a year ago. Facebook’s share is only 2.5 percent, down from the 3 percent it claimed a year ago.