Bon Jovi, NFL See Profit in an Intimate Fan Experience

  • Rocker brings 'Jovication' sideline to On Location Experiences
  • Venture also runs the NFL's event-and-hospitality business

Jon Bon Jovi was bored. Rock legends get a lot of days off between shows and studio sessions, and the icon of the 80s got to thinking: He’d play an acoustic set at a smaller venue and see if that didn’t create a more satisfying connection with his audience.

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