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Retail Store Sales Fell 10% Thanksgiving Weekend as Online Gains

Earlier discounts made shoppers less compelled to go out
ShopperTrak maintains its 2.4% forecast gain for the holiday

Bloomberg business news — Inside the Tepid Brick-and-Mortar Retail Sales

By

Lauren Coleman-Lochner

December 1, 2015, 2:02 PM UTCUpdated onDecember 1, 2015, 4:47 PM UTC

U.S. holiday shoppers spent more of their time last weekend online and less in line.

Consumer spending at brick-and-mortar retail locations in the U.S. fell 10 percent to $20.4 billion over the four-day Thanksgiving weekend, according to ShopperTrak. The Chicago-based research firm gathers sales and traffic data from receipt information and devices in stores.