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Teenage Wasteland: Can This Mall Zombie Be Saved?

At Wet Seal, new money, new leadership, old problems. Here's what CEO Melanie Cox is doing about it.
Teen Apparel Retailer Wet Seal To Shutter Over 300 Stores, Lay Off Nearly 3700
Photographer: Justin Sullivan/Getty Images

When Melanie Cox gave the staff of fashion retailer Wet Seal her rah-rah spiel in August, she knew they had heard it all before. Here before them was the company's fourth chief executive in as many years, with yet another plan to recharge sales.  

"If I could've been inside a lot of their heads, I think it'd be like, OK, here we go again," she said.