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Naspers Said to Plan Showmax Expansion to Take on Netflix

  • The $65 billion media group agrees to partnership with Samsung
  • Showmax to target 15 million customers outside South Africa
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Naspers Ltd., Africa’s biggest company by market value, is planning to expand its video-streaming competitor to Netflix Inc. into three new continents next year while Samsung Electronics Co. has agreed to include the service on its smart TVs, according to a person familiar with the matter.

The company will target more than 15 million customers outside its home market of South Africa, providing content across Europe, North America and Australasia, said the person, who asked not to be identified because the plans are private. The service, called Showmax, will provide Afrikaans content in international markets next month and west African shows next year, according to the person.