How Toyota Used Nascar to Sway Loyal American Car BuyersBy
With Nascar Sprint Cup title, Kyle Busch hits a milestone
Long loyal to U.S. brands, Nascar fans are warming to Toyota
One year into its Nascar Sprint Cup experiment, Toyota took new driver Kyle Busch on a tour of its offices and plants. Not in Honshu or Hokkaido, but rather California, Texas and Kentucky.
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