How Toyota Used Nascar to Sway Loyal American Car Buyers

  • With Nascar Sprint Cup title, Kyle Busch hits a milestone
  • Long loyal to U.S. brands, Nascar fans are warming to Toyota

Kyle Busch, Monster Energy Toyota Camry, celebrates his win at the NASCAR Xfinity Series Furious 7 300 race at Chicagoland Speedway, on September 19, 2015, in Joliet, Illinois.

Photographer: Russell LaBounty/NKP via AP

One year into its Nascar Sprint Cup experiment, Toyota took new driver Kyle Busch on a tour of its offices and plants. Not in Honshu or Hokkaido, but rather California, Texas and Kentucky.

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