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Movie Theaters Ready to Cash In on 'Star Wars' With 'Yoda-Ritas'

  • Disney estimated to get 60% or more slice of each ticket sold
  • `This is bigger than anything ... including Harry Potter'
Source: Getty Images
Updated on

People headed to cinemas to see the new “Star Wars” next month will encounter more than the usual concession-stand popcorn and Raisinets. Theater chains, seeking to capture a bigger share of “The Force Awakens” bonanza, are creating pop-up stores to sell posters and key chains -- and pouring “Yoda-rita” cocktails.

“Star Wars: The Force Awakens,” which opens Dec. 18, is forecast by to be the top-grossing movie of all time. But because of the way Hollywood structures agreements, exhibitors will pay a higher share of ticket revenue to distributor Walt Disney Co. than with most other films. “Well north of 60 percent,” estimates Eric Wold, an analyst with B. Riley & Co.