Tesla Motors Invites Customers to Personalize Model X SUV

  • Vehicle starts at $80,000, with dual motor all-wheel drive
  • SUV can be ordered with five, six or seven seat configurations

Tesla Model X Review: Electric Luxury

Tesla Motors Inc. on Monday invited those who reserved a Model X sport utility vehicle to give the company their personal specifications and announced the SUV’s price starts at $80,000 before federal tax credits or state rebates.

The first Model Xs were limited-edition Founders Series delivered in September to board members and close friends of the company such as Google Inc. co-founder Sergey Brin. Those are followed by the Signature Series models, which are fully loaded, require a $40,000 deposit and start at $132,000.

With the Model X, Tesla now has two autos rolling off its assembly line in Fremont, California, to broaden its appeal. Adding more models is vital for a company that has generated plenty of hype and surpassed major carmakers in electric vehicle sales, but has yet to turn a profit.

“At these pricing levels we think Tesla will be competitive in the high-end crossover and SUV market,” said Ben Kallo, an analyst with Robert W. Baird & Co.

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The lowest-price Model X, which has a 70-kilowatt-hour battery and can travel 220 miles (354 kilometers) on a charge, requires a $5,000 deposit and starts at $5,000 more than the base Model S sedan.

The Model X concept was revealed in February 2012 at a Los Angeles event featuring California Governor Jerry Brown. The company previously targeted sales to begin the following year, then by the end of 2014. The Model X comes standard with all-wheel drive and is offered in three versions called the 70D, 90D and P90D, according to an e-mail from the company.

The different variations offer customers more power and driving range. The 70D is the 
base model and tops out at 140 miles per hour. The 90D has a 90-kWh battery, goes 257 miles on a full charge and has a top speed of 155 mph. The P90D is a high-performance version that goes from zero to 60 mph in less than 4 seconds -- more than 2 seconds faster that the 70D.

Many customers are likely to add options such as a high-fidelity sound system for $2,500. The vehicle can be ordered with five, six or seven seats.

(An earlier version of this story corrected the range of the 90D version of the Model X.)

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