Tesla Motors Invites Customers to Personalize Model X SUVby
Vehicle starts at $80,000, with dual motor all-wheel drive
SUV can be ordered with five, six or seven seat configurations
Tesla Motors Inc. on Monday invited those who reserved a Model X sport utility vehicle to give the company their personal specifications and announced the SUV’s price starts at $80,000 before federal tax credits or state rebates.
The first Model Xs were limited-edition Founders Series delivered in September to board members and close friends of the company such as Google Inc. co-founder Sergey Brin. Those are followed by the Signature Series models, which are fully loaded, require a $40,000 deposit and start at $132,000.
With the Model X, Tesla now has two autos rolling off its assembly line in Fremont, California, to broaden its appeal. Adding more models is vital for a company that has generated plenty of hype and surpassed major carmakers in electric vehicle sales, but has yet to turn a profit.
“At these pricing levels we think Tesla will be competitive in the high-end crossover and SUV market,” said Ben Kallo, an analyst with Robert W. Baird & Co.
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The lowest-price Model X, which has a 70-kilowatt-hour battery and can travel 220 miles (354 kilometers) on a charge, requires a $5,000 deposit and starts at $5,000 more than the base Model S sedan.
(An earlier version of this story corrected the range of the 90D version of the Model X.)