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'Brexit' Campaigners Put Their Faith in U.S. Data Wranglers

  • Leave.EU hires experts on identifying and targeting voters
  • History suggests undecided voters will vote to stay in EU
U.S. political strategist Gerry Gunster, left.

U.S. political strategist Gerry Gunster, left.

Photographer: Leon Neal/AFP via Getty Images
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One of the campaigns to get Britain out of the European Union is putting its faith in a team of U.S. data experts to win over voters.

Leave.EU, the group linked to Nigel Farage’s U.K. Independence Party, has hired Gerry Gunster, the president of Washington-based political consulting firm Goddard Gunster, and Brittany Kaiser of New York and London-based Cambridge Analytica to devise a strategy for persuading voters to back a “Brexit.” Gunster’s expertise is referendums, especially state-wide votes in the U.S. Kaiser’s is voter analysis.