Square IPO Pricing Will Test Investors' Appetite for Unicorns

  • Mobile-payments company scheduled to price offering Wednesday
  • Company seeking a market value of as much as $4.2 billion

Square IPO: Will Unicorn Status Carry Over to Pricing?

What investors are willing to pay for mobile-payments service Square Inc. in its initial public offering will hinge on how much of a technology premium the company warrants for being a member of the startup “unicorn” club.

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