Sprint Offers T-Mobile Users 50% Off, Escalating Price War

Updated on
  • Promotion takes aim at T-Mobile ahead of the holiday season
  • T-Mobile CEO Legere and Sprint CEO Claure trade Twitter barbs

Sprint Corp. offered customers of T-Mobile US Inc. 50 percent off their bills if they switch carriers, kicking off price-cutting ahead of the holiday shopping season and sparking a Twitter spat with its rival’s CEO.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.