Marriott Brand Bonanza With Starwood Purchase Brings Challenges

  • Company will have about 30 hotel brands following acquistion
  • Sorenson sees `a lot of work to pull these companies together'

Marriott CEO Sorenson Weighs in on Starwood Deal

Marriott International Inc.’s purchase of Starwood Hotels & Resorts Worldwide Inc. will give the combined company about 30 hotel brands, double its next-largest competitor, an abundance that presents integration challenges for the biggest operator in a fast-changing industry.

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