Skip to content
Subscriber Only

The Jedi Effect: How Star Wars Is Boosting U.S. Toy Imports

Walt Disney Co. Merchandise for New Star Wars Movie Goes On Sale During 'Force Friday'
Photographer: Brendon Thorne/Bloomberg

The Force is strong with Asian toy makers, offering a new hope for the region's struggling exporters. 

Shipments to the U.S. of lightsabers, action figures, and other paraphernalia spawned by the forthcoming Star Wars film will help drive a 10.9 percent jump in American toy imports in 2015, according to an analysis by Mario Moreno, senior economist at JOC Insights, IHS Maritime & Trade.