What 'Gender Friendly' Ads Look Like to Big Beer

Updated on
  • Bud Light to launch Super Bowl campaign addressing equal pay
  • MillerCoors, AB InBev see females as key to regaining share

Bud Light Festival Cans.

Source: Anheuser-Busch InBev NV

Bud Light blew it with #UpForWhatever, the marketing campaign that called America’s most popular brew “the perfect beer for removing ‘no’ from your vocabulary for the night.” Critics lambasted it as tone deaf to issues of sexual assault.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.