What 'Gender Friendly' Ads Look Like to Big BeerBy
Bud Light to launch Super Bowl campaign addressing equal pay
MillerCoors, AB InBev see females as key to regaining share
Bud Light blew it with #UpForWhatever, the marketing campaign that called America’s most popular brew “the perfect beer for removing ‘no’ from your vocabulary for the night.” Critics lambasted it as tone deaf to issues of sexual assault.
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