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Facebook Introduces App That Sends Smartphone Alerts

  • Notify app drives users back to other companies' websites
  • More than 70 media partners are participating in the new app
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Facebook Inc. introduced a mobile app that sends customized alerts to smartphone users, further deepening the ties between media companies and the social media giant.

Facebook’s “Notify” app sends alerts to a smartphone’s lock screen on topics based on a user’s interests, such as sports, news, music or movies. For instance, the app could issue an alert about a movie release, then include a link to Fandango’s mobile site to buy tickets. Or it could send an alert linking to a Washington Post article about travel gridlock in the D.C. area.