VW Struggles to Keep Dealers Happy as Scandal Widens WorldwideJeff Plungis
German company has been offering cash, customer incentives
$1,000 customer gift cards only part of company's enticements
Volkswagen AG’s goodwill offer of $1,000 to the owners of cars caught in the emissions scandal comes as the company wages a behind-the-scenes effort to soothe another powerful constituency: its U.S. dealers.
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