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TAG Heuer, Google Release First Swiss Luxury Smartwatch: All the Details

The Vallée de Joux meets Silicon Valley.
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First Look at the New Tag Heuer Smartwatch

The Swiss are now officially making a smartwatch. On Monday in New York City, TAG Heuer unveiled the Connected Watch, a $1,500 Android Wear smartwatch made in partnership with Google and Intel. It's the first true smartwatch from a Swiss luxury watchmaker, but can it solve the steadfastly traditional industry's looming problems?

The TAG Heuer Connected Watch is modeled after TAG's classic Carrera model, an auto racing timepiece that dates back to 1963. If you ignore the extremely generic name, the watch's profile and long lugs are quite recognizable to anyone familiar with TAG's watches. The case and buckle are designed and manufactured in Switzerland by the same team that makes the rest of TAG's watches, though the Connected Watch is not technically "Made in Switzerland" since the electronic guts come from Intel.