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Why Does Japan Get Its Very Own Star Wars Trailer?

New footage targeted at Japanese audiences exerts a strong force on the Internet.
Stormtrooper figurines from the Star Wars movie franchise stand on display during the D23 Expo 2015 in Anaheim, California, U.S., on Friday, Aug. 14, 2015. The D23 Expo 2015, presented by the Official Disney Fan Club, includes sneak peeks of upcoming films from The Walt Disney Studios, celebrity appearances, as well as a look at what's coming from Disney Parks and Resort.
Patrick T. Fallon/Bloomberg

There was a great disturbance in the force today, as if millions of Star Wars fans suddenly cried out in joy while trying to read Japanese.

Disney released a new trailer in Japan for the coming film, The Force Awakens, and the two-minute video included several snippets that had not yet been released in film's three preceding previews. For the discerning Japanese filmgoer, Disney saw fit to roll out cinematic space-crash scenery, storm troopers with flamethrowers, new names, more dialogue, and a closeup of Chewbacca’s hand (opposable thumb and all). Vast swaths of the Internet occupied by Star Wars fanatics predictably exploded with glee and speculation.