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Barnes & Noble's New CEO Sees Non-Book Items as Key to Holidays

  • Biggest U.S. book chain turns to computer kits, art supplies
  • Boire promises to maintain expansion of non-book category
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For Barnes & Noble Inc., it’s going to be a hands-on holiday season, said new Chief Executive Officer Ron Boire.

The biggest U.S. bookstore chain is counting on new do-it-yourself merchandise such as Raspberry Pi computer kits, art supplies, journals and even a Benedict Cumberbatch coloring book to lure shoppers at Christmas and beyond. Toys and other non-book items have been Barnes & Noble’s fastest-growing category, rising at a double-digit pace, Boire said.