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Add a Fund to Amazon Cart? You Have Indian Regulator's Support

  • SEBI says e-commerce sites selling funds to boost distribution
  • Indians estimated to buy $9 billion of goods online this year
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Indians are estimated to spend about $9 billion this year shopping online for everything from smartphones to cupcakes. The nation’s stock market regulator wants them to add another product to their shopping cart: mutual funds.

The Securities & Exchange Board of India plans to change its regulations to allow online marketplaces such as Flipkart Online Services Pvt. and Amazon.com Inc. to offer funds alongside other products, Chairman U.K. Sinha said in an interview at his office in Mumbai.