Tiffany’s First-Ever Retail Partnership Has Major, Retro Glamorous Appeal
As fashion collaborations go, this one is about as unpredictable as they come.
Iconic luxury jewelry house Tiffany & Co. has broke from its storied tradition and—for the first time ever—partnered with another retailer on a capsule collection featuring some memorable pieces from its archives.
Dubbed the "Out of Retirement" collection, the 17-piece limited-edition offering will be sold exclusively at Dover Street Market, the edgy multi-brand emporium conceived by Comme des Garçons’s creative genius Rei Kawakubo. The London-born retail concept, which has since expanded to several other locations in international hubs such as Tokyo and New York, is known for its sharply-curated selection of young and established designers such as Hood By Air, Azzedine Alaïa, Valentino, and of course, Comme des Garçons.
Tiffany's design director Francesca Amfitheatrof says they selected the ambitiously-stocked Dover Street Market as their first-ever retail partner because “it’s a place where creativity stands out and brands can do projects they wouldn’t normally do. It allows people to dream without creative limits.”
The collaboration marks the first time Dover Street Market has launched and supported a project of this magnitude across all their international locations and markets.
The collection is comprised of eight bold jewelry pieces and nine gift items, all which mix Tiffany’s timelessness and Dover Street Market’s affinity towards the whimsical. To wit, a sterling silver pillbox shaped like a miniature Chinese take-out container; a trio of cheeky money clips that take the form of a dollar sign or postal envelope; 18-karat gold sculptural rings and bold bracelets; and a pair of gold, diamond and tsavorite earrings modeled on cufflinks from the 1971 Blue Book.
Moreover, these two highly-regarded, but very different, retail giants share a strong belief that memorable in-store decor is a key part of the shopping experience. The creative visual merchandising will include displays inspired by Gene Moore, who was Tiffany’s longtime window-dresser for nearly four decades, before ending his tenure in 1994.
All purchases will be packaged in the most celebrated retail container of all time: a Tiffany Blue Box. Except, instead of being topped with their trademark white satin bow, the boxes will be tied with a black one—a small nod to Dover Street’s black-and-white branding aesthetic.
The special installation between Tiffany & Co. and Dover Street Market will be unveiled November 12 and available at all Dover Street Market locations globally.
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