Skip to content
Pursuits
Fashion

Can You Have Too Many Stores?

Michael Kors, the handbag seller, faces the age-old retail question. It thinks it has the answer.
Michael Kors store on Madison avenue
Photographer: Peter Foley/Bloomberg

Michael Kors set out to blanket North America with its glossy white boutiques when it went public in 2011. Four years and nearly 200 stores later, the handbag seller has said: enough.

"We'll open a few more stores, and then that rollout will be complete," Chief Executive John Idol said on a conference call with analysts today, after the company posted its second-quarter earnings. Idol said it will soon stop opening new women's boutiques in the U.S.