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Activision's Candy Crush Deal Proves That Girls Got Game Too

  • Women represent half of gamers, majority of King's customers
  • `Companies have been leaving a lot of money on the table'

How much are women gamers worth? Maybe $5.9 billion to Activision Blizzard Inc., the video-game publisher whose hits include Call of Duty and World of Warcraft.

That’s how much Activision is paying for Candy Crush Saga-maker King Digital Entertainment Plc and its 447 million monthly users -- the majority of them women. And that customer base is one reason the acquisition “makes a ton of sense,” said Mark Pincus, who founded the social gaming pioneer Zynga Inc.