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The 007 Effect: James Bond, the Spy Who Loved Brands

The world's favorite special agent is back – and so are the brands behind his drinks, cars and watches.
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James Bond: A History Through Product Placement

Bond films are some of the most heavily branded in movie history, with companies paying millions to get their products on screen alongside the world's most famous spy. The latest instalment, Spectre, has its world premiere in the U.K. on Monday.

With Bond-themed ad campaigns and pre-release hype in full-swing, Seesaw Media's Daryl Collis explains that the link between brands and Bond is deep and long-standing, but not a relationship that the viewer will always accept without question.