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Twitter Rolls Out Advertising on New 'Moments' Feature

First Promoted Moment to run this weekend for movie 'Creed'
relates to Twitter Rolls Out Advertising on New 'Moments' Feature
Photographer: David Paul Morris/Bloomberg

Twitter Inc. isn’t wasting any time making money from its newest feature, called Moments.

The new product, which debuted two weeks ago as a way to track big events as they happen, will get its first advertiser this weekend. Twitter will give advertisers a channel on Moments for 24 hours, where they can curate tweets, video and other content. The first users of Promoted Moments will be backers of the new movie Creed, from MGM, Warner Bros. and New Line Cinema.