Photographer: David Cannon/Getty Images
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The Red Bull Billionaire Behind Wentworth’s 733 Percent Golf Price Hike

It now costs almost $200,000 to join one of England’s most famous clubs.

The billionaire owner of one of the U.K.'s most prestigious golf clubs is charging a rich price for membership. On Tuesday, members were informed annual rates would double and cost of joining would rise to £125,000 ($192,000) from £15,000. That's a 733 percent increase. Existing members were asked to pay a one-time fee of £100,000.

It's a steep price, one that makes Wentworth Club, in Surrey, England, one of the most expensive rounds of golf in the world. And it's a long way from owner Chanchai Ruayrungruang's humble beginnings.

Chanchai Ruayrungruang. Photographer: David Cannon/Getty Images

Chanchai Ruayrungruang: He was bullish on Red Bull, and it gave him wings

Photographer: David Cannon/Getty Images

Also known by his Chinese name, Yan Bin, he owns Wentworth Club through his closely held Beijing-based conglomerate, Reignwood Group. He's the 2nd-richest person in Thailand, and the world's 153rd-richest, worth $7.9 billion according to the Bloomberg Billionaires Index.

Reignwood is best known in China for distributing the energy drink Red Bull, though it's also involved in energy, property and financial leasing, among other industries. Red Bull China had 20 billion yuan ($3.2 billion) in revenue in 2014, according to its company website.

Born to a poor family in China's eastern province of Shandong, he moved to Thailand with his family when he was young, where he acquired the Thai name, Chanchai. Little is known about the details of the billionaire's rags-to-riches journey, though he is reported to have shown an unusual entrepreneurial flair even in his poorest days.

Chanchai founded Reignwood in 1984 as a trading and tourism business. After making a small fortune in real estate, the tycoon started to invest in his homeland. In 1995, he introduced China to Red Bull, the highly caffeinated beverage invented in Thailand in the 1970s. Outside of beverages, the group also owns several marquee real estate projects around the world, including Ten Trinity Square and the Corn Exchange at 55 Mark Lane in London.

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The new fees at Wentworth have a precedent. The billionaire also owns the exclusive Reignwood Pine Valley Golf club in the countryside outside Beijing, near the Great Wall. China's first invitation-only golf club, its individual members pay a minimum of $250,000 to join, Sina Sports reported in 2009. Its guest list is said to include luminaries such as former Thai prime minister Thaksin Shinawatra, according to local media.

Reignwood bought Wentworth in September 2014 for £135 million ($219.1 million). The club declined to comment on membership prices but said in a statement that it was embarking on a multi-million pound investment to "significantly enhance" its courses and facilities. The Reignwood Group's U.K. investments, it said, "was recently commended by Her Majesty the Queen, and marks the ever-strengthening business and cultural partnerships between China and the U.K."

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