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Toyota Taps Back to the Future Nostalgia to Pitch Clean-Energy Car

The Toyota Mirai.

The Toyota Mirai.

Photographer: Wang Zhao/AFP/Getty Images
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In the Back to the Future film trilogy launched in 1985, Marty McFly traveled through time in a DeLorean powered by a lightning bolt. Now, Toyota Motor Corp. is hoping some of the popular franchise’s marketing magic will rub off on its futuristic hydrogen-powered sedan launched last year in Japan.

Toyota has reunited Michael J. Fox, who played McFly in the series, and Christopher Lloyd, who played the eccentric scientist Emmett "Doc" Brown, as pitchmen for its fuel-cell sedan, the Mirai, which means “future” in Japanese.