Photographer: Dan Kitwood/Getty Images

Lego Expands Three Factories to Meet Increased Demand for Toys

Lego A/S, Europe’s biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks.

Lego will add about 3,000 workers to its site in Monterrey, Mexico, in an expansion plan through 2022 that will cost a “three-digit” million-euro amount, the company said in a statement on Wednesday. It will also invest in its Nyíregyháza factory in Hungary and in its site by the Billund, Denmark-based headquarters.

Lego, which is owned by Denmark’s billionaire Kristiansen family, announced the expansion plans as it builds a factory in China to tap the Asian market. The release of “The Lego Movie” as well as the launch of the pastel-colored Lego Friends line for girls has helped it win market share from U.S. rivals Mattel Inc. and Hasbro Inc. in recent years.

The Hungary investment will initially add 150 jobs, but may be expanded to 1,600 new positions by 2020 depending on Lego’s sales, the company said.

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