McDonald’s Corp., trying to revive flagging sales, is calling the rollout of all-day breakfast in the U.S. a success and telling franchisees to prepare for the next course: a national value plan.
"Regaining our dominance in value by aligning around a national value platform and the power of Opnad is the next step," Mike Andres, the restaurant chain’s U.S. president, wrote last week in an e-mail to domestic franchisees and employees that was obtained by Bloomberg. Opnad is McDonald’s national advertising fund that includes contributions from franchise owners.
