Photographer: Tiffany Rose/Getty Images for Birchbox

Birchbox to Start Selling Its Own Beauty Products

It's a first for the beauty subscription service and a bid to compete with Sephora and Ulta.

Birchbox made its mark sticking other brands' samples inside the namesake boxes subscribers receive each month. Now, in a move mirroring that of such established retail competitors as Sephora and Ulta, Birchbox will be adding its own in-house makeup for the first time.

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