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Nespresso, Clooney Promote Coffee in War-Torn South Sudan

  • Coffee is diversification for country dependent on oil exports
  • Nespresso to invest $2.6 million by 2016, CEO Duvoisin says
George Clooney. Source: Rainer Hosch via Nespresso

George Clooney. Source: Rainer Hosch via Nespresso

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Nespresso, the world’s biggest single-serve coffee brand, will start selling coffee from South Sudan, in an effort proposed by George Clooney to help rebuild an industry that nearly disappeared during decades of civil war.

This marks the first time the four-year-old country starts exporting coffee, according to Nespresso Chief Executive Officer Jean-Marc Duvoisin. Nespresso’s limited edition capsules will go on sale in October in France, the company said Wednesday. The Nestle SA unit will invest about 2.5 million Swiss francs ($2.6 million) in South Sudan by the end of 2016.