Victorious to Expand in Europe, Asia With YouTube Stars

  • Victorious allows YouTube, Instagram Celebrities to Build Apps
  • Elisabeth Murdoch among investors in Victorious platform

Victorious, a mobile platform that lets Internet stars from YouTube and Instagram build their own applications and counts Elisabeth Murdoch among its investors, said it’s expanding to 12 new countries, including the U.K., Singapore and Japan.

New users outside of North America will include British musician Jasmine Thompson, who has 1.7 million fans, Japanese language educator Chika Yoshida, news broadcaster Russia Today and Katie Price, a British reality star with more than 2.7 million fans, Victorious said in a statement Tuesday.

Victorious, based in in Santa Monica, California, was started in 2013 by former YouTube and Google Inc. engineers and executives. The platform gives artists control over advertising and the chance to unlock new revenue streams, including in-app purchases and subscriptions, the company said.

“Victorious gives global creative talent ownership of their content and their fan base in a single destination, where fans can also participate in this creativity,” Murdoch said in a statement.

Its users include online sensations Ryan Higa, whose videos have generated more than 2 billion hits, and Canadian Lilly Singh, known by her YouTube alias Superwoman. Northern Irish beauty video blogger Lindy Tsang, known to her fans as Bubzbeauty, has also started her own app on Victorious from her base in Hong Kong.

The platform gives her “complete control over the content” and how she speaks to fans and lets her make decisions about brands she’s associated with, Tsang said in the statement.

Aside from Elisabeth Murdoch, daughter of billionaire Rupert Murdoch, other Victorious investors include Kleiner Perkins, Bertelsmann Digital Media Investments and Marker LLC. The company recently opened offices in London and Singapore to roll out expansion. New countries for Victorious also include Ecuador, Germany, France and Australia.

Victorious said it’sgenerated more than 2 million pieces of user content since starting. Victorious declined to comment in detail on the revenue split between the creators and the company, but said that a large majority goes to the creator.

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