As U.S. Market Nears Ceiling, Southwest Goes Abroad for GrowthBy
Daily departures to Caribbean, Latin America start next week
It gets `trickier' to leave your comfort zone, analyst warns
Since its start in 1971, Southwest Airlines Co. has stuck to its knitting, emphasizing discounts, short U.S.-only flights and cattle-call boarding. The strategy worked: It’s been profitable for 42 straight years.
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