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Swatch Group's Tissot Becomes First Official NBA Timekeeper

  • The deal is said to be worth $200 million over six years
  • Basketball league to use Tissot timing system starting in 2016

Tissot SA will become the first official timekeeper of the National Basketball Association in a six-year sponsorship valued at $200 million, according to a person familiar with terms of the deal. 

The agreement calls for Tissot to develop a new timing system for the NBA and to put its brand on the shot clocks in all 29 of the league’s arenas. It’s Tissot’s first such sponsorship with a major North American sports league and the largest in the company’s history. Tissot’s other partnerships with international sports leagues include MotoGP, the Superbike World Championship, and FIE fencing.