Fiat Chrysler Offers $1,700 Cash to Lure Volkswagen Drivers
- Fiat gives trade-in incentive as Volkswagen reels from scandal
- European auto stocks are reviving while Volkswagen's decline
Fiat Chrysler Automobiles NV is seeking to lure customers away from Volkswagen AG with rebates of as much as 1,500 euros ($1,700) in Italy amid the German competitor’s woes over cheating on emissions tests.
Fiat Chrysler is offering the discounts on top of other incentives on the trade-in of a car from any of Volkswagen’s brands, according to an internal memo published in Il Giornale daily that was confirmed by dealers. A spokesman for the Italian-U.S. manufacturer in Turin declined to comment.