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Sotheby's to Sell Rare Swatch Collection in Geneva Auction

  • Almost 1,000 Swatch timepieces will be on block in November
  • Collection belongs to designers who worked for brand in 1980s
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Sotheby's to Auction Huge Swatch Watch Collection

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Sotheby’s will sell a collection of almost 1,000 Swatch timepieces dating back to the early days of the brand in the 1980s, including prototypes and models that have never been for sale.

Marlyse Schmid and Bernard Muller, who were early designers for Swatch, are offering their collection at a Geneva auction Nov. 10, Sotheby’s said in a statement Friday. The single lot is comprised of more than 4,000 items, and includes 380 prototypes as well as technical drawings, sketches and hundreds of dials and cases. Sotheby’s estimates the lot will fetch more than 1 million Swiss francs ($1 million).