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GM Tests Car-Sharing in Manhattan, Taking Aim at Zipcar and Uber

  • Let's Drive NYC starts pilot program at Ritz Plaza apartments
  • Automaker plans to expand service in another U.S. city as well
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GM to Roll Out Car-Sharing Service in NYC

General Motors Co. can’t sell cars to many apartment-dwelling New Yorkers, so it’s testing a plan to rent them one.

GM will try a pilot program with residents of the Ritz Plaza apartments in Times Square, offering them a crack at renting GM cars by the hour or the day to get around New York. For many New Yorkers, especially those in Manhattan, owning a car is onerous because parking is limited and very expensive. They rely instead on cabs, the subway or ride-hailing services such as Uber.